Product placements in movies these days are so pervasive that they often slip past unnoticed – at least on a conscious level. But website brandchannel.com actually keeps track of where, how, and how often products are featured in films and TV. In fact, they have a yearly set of awards for brand placement: The Brandcameo Awards.
The winners for 2010 were just announced this week, and Ducati enjoyed a 2nd place finish in the Readers Choice Awards. Second only to all-pervasive Apple, Ducati enjoyed placements in the following films that hit #1 at the boxoffice:
- The Expendables
- Wall Street: Money Never Sleeps
- Knight and Day
- Tron: Legacy
By far, the most significant of these was Tron, according to Ducati reps. Wondering how much these stellar spots cost the company in Bologna?
Nothing. Not a single cent.
Here at The Motorcycle Insurance Company, we love Ducs, so we weren’t too surprised. It’s just a testament to the emotional punch offered by Ducati products.