For the third quarter of 2011 Harley-Davidson has seen a sales increase of 3.5%. So far this year, the company has had a positive sales trend. Despite the increase in sales and available capital, there were a few voices of concern regarding a possible tact taken by the company.
Many Harley-Davidson dealers voiced concerns about the inventory mix. They stated that there were probable lost sales because of a lack of product; specifically 2012 touring, sportsters and softails. Tim Conder, of Wells Fargo Securities, stated that, ”We continue to believe Harley is making specific efforts to limit some availability of Touring models, in part to encourage the dealer network to grow sales (i.e. Sportster, Dyna, Softtail) into targeted, less penetrated customer demographic segments (i.e., under 35, women, African-American, Hispanics). However, this effort may have been too aggressive when combined with York restructuring transitions.”
It seems that the bar-and-shield can not escape criticism no matter its performance. CEO Keith Wandell is making a great effort to keep the company viable into the next century. Let’s wait a few years before declaring his efforts ”too aggressive.”
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