Harley Davidson Roars to $105.7 Million 4Q Profit

American motorcycle maker Harley Davidson rode strong customer confidence to a healthy fourth quarter profit of $105.7 million. This current state of riding in the black is in sharp contrast to where HD was a year ago when the company posted a fourth quarter loss.

Harley Davidson executives credit the turn around to improved sales in the U.S. and various areas abroad. However, they said that they remained troubled about how the lingering European economic struggles may affect the iconic maker of bikes.

Talking about the road ahead, Keith Wandell, HD’s president and chief executive, said, “We will continue to keep a close watch on the marketplace and remain cautious in our expectations of retail given the degree of continued economic uncertainty including regions like the Euro zone.” 

The fourth quarter numbers were the third continuous three-month period of increasing American sales. Overall HD sales jumped 13 per cent last year. These positive figures are especially noteworthy coming so soon after the disastrous plunge of 23 per cent HD sales took in 2008 when the economy fell off the rails.  

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