The Ghost Bikes ad campaign from Allstate has been making quite a splash among motorcyclists and non-riders alike. Yesterday, we addressed the slide guitarist and composer behind the Allstate Bikes Never Crash song. Today, have a little information on the making of the Ghost Bikes TV commercial. A lot of people have wondered how in the world they got these motorcycles to, indeed, crash alone. To find out, you can watch this video direct from Allstate TV, the company’s dedicated YouTube channel. The director discusses how they wanted to get some poetry into the crash cinematography (which I believe they accomplished), and you can also see how the special fx coordinators and cameramen got the shots (involving, for instance, a black-outed Porsche Cayennewhich looks like something from a remake of Mad Max).
Here’s the video:
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